TATI is not, in fact, about to bring in bicycles that look like this, so don't panic.
But the truth is that, in case you haven't figured it out yet -- I can be obsessive about builds, from a full custom titanium randonneuse to a humble Model T. And this is, you know, a business model that does not exactly scale. While I do still insist that the waiting is delicious, and that it builds character -- some folks just aren't suited to it, and would rather just ride. In the past, I've been very direct about referring folks elsewhere: to Yojimbo's, Blackstone, or more recently, to Blue City. And while I will continue to do so, I suppose it's time for TATI to make a slight accommodation for the impatient among us.
It took over a year to research the carbon road market, and I couldn't be happier with the decision to go with Storck. As for the so-called entry level market, it's really a mixed bag. For the sake of simplicity, I decided to avoid pure "commuter bikes," mainly because I really haven't found an offering that is both durable and affordable, or anywhere as beautiful as a Batavus Old Dutch.
The urban single speed/fixed market is a crowded one for sure. Over the past few years every major maker had released one or more models. Boutique brands have popped up like mushrooms in autumn. The segment spans a wide range, from SE and Bikesdirect/Motobecane to Specialized and Felt to Surly, IRO, and even Urban Outfitters. This market confusion might explain the popularity of the TATI Model T. Or it might be attention to detail, customization, and build quality. But the Model T business is not infinitely scalable and the bike it not infinitely malleable.
So let's cut to the chase, yes? What's coming?
The Malum includes a high end BMX chain from sister company The Shadow Conspiracy. The pedals, saddle and seatpost are racing-caliber offerings from Subrosa's own BMX catalog. And best of all, it comes with its own tattoo, so you don't have to get one.